The Coming Bandwidth Wars
As internet service providers begin to offer faster speeds, a new area of competition has begun. Initially, there was a race to provide the fastest possible internet service. Of late the speed race has outstriped the abilities of consumers’ PCs. This has created a new variable for internet service provider. The bandwidth cap is rapidly becoming the new battleground over which these companies will be forced to compete.
There are market price limitations on the amount of bandwidth a consumer may use in a month. While customers may sometimes feel that there is a secret conspiracy preventing them from getting their desired monthly bandwidth caps at a comfortable price, there are considerable hardware costs involved in getting data to your computer at speeds that most consumers now feel entitled to. On the bright side, though, prices are usually determined by the amount a consumer is willing to shell out for a product. Currently, the prices offered by most internet service providers seem to be acceptable. However, one change in consumer behavior looms on the horizon. This inevitability threatens the present comfortable foundation on which service providers build their business models. The typical consumer will eventually want to see HD TV content on their computer. This will be the death knell of cable TV.
While cable companies certianly have a vested interest in forestalling the inevitable by limiting monthly bandwidth, they will be unable to maintain control of the market. Wireless internet is being made available all over major population centers at blinding speeds. This will make it nearly impossible for the transition to online media consumption to be prevented by any corporate interest.
This is wonderful news for the consumer. As companies begin to advertise that they provide more bandwidth for your money, these caps will increase very quickly. Companies that sell hardware to internet service providers will need to lower their prices in turn. This is just the way of the world.
With all the various ways to transfer data, there needs to be a huge focus on quality. For the user who desires to view high quality content, this will mean a dramatic improvement to the quality of life. High quality content naturally means higher bandwidth demands.
Bandwidth limits will also have an affect on the quality of content made. For example, most current media files must be compressed to meet bandwidth limitations. If it’s possible to download and upload more data faster, these limitations will disappear. This might lead to new advancements in music recording software. Why not create massive music files if they can be transferred very quickly? The same goes for video files. If providers can move bigger files, then movie files would be available with increased quality. Over time this will allow for massive growth in the quality of audio and video files.
Online games will participate in this expansion as well. As data transfer rates go through the roof, you can count on game developers to take full advantage of the extra bandwidth. Online games may never require the same amount of bandwidth as streaming video or music, but it would be a mistake to ignore the demands of the online gaming market.
There is an exciting future for online content. While many complain about current bandwidth caps, the future holds a race between providers to deliver the increased bandwidth at lower costs. In the end, this will mean great things for the fan of high quality online content.
Geek Choice knows that consumers enjoy high quality media. As a nationwide computer repair company, we work hard to help people enjoy high quality media on their PCs. If you are having problems with your media center PC, call our office at 1-800-GEEK HELP (433-5435).
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